We know you demand the best ingredients for your pets and expect unconditional care for our environment. So back in 2014 we changed things forever, pioneering the first and only certified USDA organic pet food available. We followed that with the first GAP humanely raised and MSC sustainably fished certifications. Today we continue blazing a trail of firsts, setting new standards of quality, excellence and care. And we’re still independently owned, proudly.

We continue to blaze a trail of firsts, setting new standards in the industry for quality, excellence and care. At Tender & True, we’re always looking to the future. A future of sustainability, responsibility, and unparalleled quality. It’s easy to feed your pets a better diet. Better for them. Better for the environment. Better for you. It’s Tender & True. Certifiably Better.

Where to buy

Available at independent pet stores and natural/holistic grocers nationwide. Find a store near you: