Each recipe of Tender & True Pet Food begins with only the best of premium ingredients, featuring U.S. farm raised Organic and Antibiotic-Free Poultry as well as Certified Sustainable Seafood. Tender & True, Our Certified Ingredients, Your Nourished Pets!

Our Certifications

Our poultry recipes are GAP Certified Humanely Raised by the Global Animal Partnership. We offer USDA Certified Organic as well as Antibiotic-Free recipes for dogs and cats. Our Ocean Whitefish Recipe for Cats is Certified Sustainable Seafood by the Marine Stewardship Council.

We launched Tender & True™ in October of 2014 to provide pet parents with a super-premium pet food that contains only the type of quality ingredients that we feel comfortable feeding our own pets. Tender & True™ is currently available at Natural Grocery stores including Whole Foods Market, Pet Specialty Stores and available to order online at Pet360.com. We strive to provide the highest quality pet food products governed by the same high standards you prefer for the foods you eat. We know you seek the USDA Organic certification seal on the foods you eat. We want you to have that same option for your dog or cat!

Our recipes were developed with sustainably sourced proteins and do not contain corn, wheat or soy. We do not use artificial preservatives, colors or flavors. Our USDA Certified Organic Chicken & Liver recipe is GAP Certified (Step 3) by the Global Animal Partnership, which means our chicken is raised in an enhanced environment with outdoor access. All Chicken and Turkey recipe meats are sourced from U.S. farmers and are GAP certified to ensure your pets are eating proteins that were humanely raised in a reduced-stress environment without added hormones or antibiotics! Our Ocean Whitefish recipes are made with MSC Certified Sustainable Seafood because we are committed to sustainable fishing practices. We want the world’s oceans to be teeming with life – today, tomorrow and for generations to come!

When your dog or cat enjoys Tender & True™, you can be assured they are getting 100% balanced nutrition on a daily basis. Your dogs and cats are family! Tender & True™ was developed to feed your pets like family!