We are a certified partner of the National Bison Association! These treats feature responsibly sourced bison as the first ingredient! Visit to learn more about how the bison used in Tender & True jerky helps to restore not only the herd population, but the grasslands on which they reside!

  • #1 ingredient humanely raised ethically sourced bison

  • Certified by the National Bison Association

  • No artificial preservatives, colors or flavors
  • Product prepared in the USA

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Certified by the National Bison Association

Tender & True has partnered with the National Bison Association to source premium bison that adheres to standards that help preserve the growing bison population. At one time, bison were near extinction. The National Bison Association has worked diligently to restore herd quantities with their partners, ranchers and tribal leaders. The National Bison Association, along with tribal and conservation partners have thus launched Bison1Million, a commitment to restoring one million bison in the coming years. Purchasing products that partner with the National Bison Association provides the need to continue restoring these herds, thus restoring the health of the grasslands they reside on.

To learn more about the National Bison Association’s conservation efforts, visit:

Item Min/Max Percentage
Crude Protein Min 20%
Crude Fat Min 19%
Crude Fiber Max 3%
Moisture Max  25%

Calorie Content (ME Calculated as Fed):
3,100 kcals/kg; 10 calories/8-gram piece

Bison, Barley Flour, Coconut Glycerin, Flaxseed, Dried Skim Milk, Salt, Mixed Tocopherols (preservative), Rosemary Extract.

Daily Feeding Guide:
Feed as a treat to your dog. Always supervise when treating and provide fresh drinking water. Small dogs (5-10 lbs.) ½ to 1 treat. Small/medium dogs (11-25 lbs.) 2 treats. Medium dogs (26-60 lbs.) 3 treats. Large dogs (over 60 lbs.) 4 treats.

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