Ocean Whitefish and Potato Dry Cat Food

Product available in 3 lb and 7 lb bags

We start with ocean-caught whitefish as the #1 ingredient. Our recipes are made with a precise blend of natural ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition.

  • #1 Ingredient is Ocean-Caught Whitefish

  • MSC Certified Sustainable Seafood

  • 100% Balanced Nutrition, with Added Vitamins, Minerals and Other Trace Nutrients

  • No Artificial Preservatives, Colors or Flavors

  • No Corn, Wheat or Soy Recipe

  • Product Prepared in the USA

Buy Now

Certified Sustainable Ocean-Caught Whitefish

We guarantee that the natural ocean-caught whitefish contained in each and every Tender & True Premium Ocean Whitefish & Potato Recipe pet product has been certified sustainable seafood by the Marine Stewardship Council, a third-party organization. Their mission is to use their ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognizing and rewarding sustainable fishing practices, influencing the choices people make when buying seafood, and working with its partners to transform the seafood market to a sustainable basis.


Whitefish, Chicken meal, Whitefish meal, Dried potato, Tapioca starch, Chicken fat (preserved with mixed tocopherols), Dried beet pulp, Flaxseed meal, Potato starch, Chicken liver digest meal, Chicken liver meal, Choline chloride, Taurine, Potassium chloride, Salt, Ascorbic acid, Vitamin E supplement, Zinc proteinate, Zinc sulfate, Manganous oxide, Manganese proteinate, Inositol, Ferrous sulfate, Niacin, Vitamin B12 supplement, Zinc oxide, Iron proteinate, Thiamine mononitrate, Biotin, Riboflavin supplement, Calcium pantothenate, Pyridoxine hydrochloride, Sodium selenite, Copper sulfate, Vitamin A supplement, Copper proteinate, Citric acid (preservative), Vitamin D3 supplement, Folic acid, Potassium iodide.
Crude Protein Minimum 30.0%
 Crude Fat Minimum  17%
 Crude Fiber Maximum  3.25%
 Moisture Maximum 10.0%
 Calcium Minimum 1.25%
 Phosphorus Minimum 0.95%
 EPA (Eicosapentaenoic Acid) Minimum 0.20%
DHA (Docosahexaenoic Acid) Minimum 0.20%
Omega 6 Fatty Acids* Minimum 2.8%
Omega 3 Fatty Acids* Minimum 1.65%
* Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.

Calorie Content (ME Calculated as Fed): 3,750 kcal/kg; 375 kcal/cup

Nutrition Statement

Tender & True MSC Certified Ocean Whitefish & Potato Recipe Premium Cat Food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for all stages of life.


2-4 1/8 to 1/4 NA
5-10  3/8 to 2/3 1/8 to 1/3
11-15 2/3 to 1 3/8 to 3/4
16-20 1 to 1-1/3  3/4 to 1

More Information

  • Kittens up to six months may require up to 2 to 3 times
    more food than adult cats the same weight. Either free
    feed or feed 3 to 4 times daily during first year.
  • Pregnant and lactating cats should be fed free choice.
  • Senior and overweight cats may be fed a reduced amount,
    depending on the cat’s weight and activity level.
  • If you feed more than once per day, simply divide the Daily
    Feeding Guidelines by the number of times fed per day.
  • Grain free diets may not be suitable for all cats. If you have
    any dietary concerns, please consult your veterinarian.

FRESH WATER: Be sure to have a clean bowl of cool, fresh water available at all times.

Helpful Tips

  • Adjust feeding amounts as necessary to maintain
    optimal weight. If you are unsure, ask your veterinarian.
  • New to this food? Please transition your pet.
  • When changing to Tender & True Premium Ocean
    Whitefish & Potato Recipe Cat Food, some cats may
    do better by making a gradual transition over 7 days.
    Start with 25% of the new food mixed with 75% of
    the previous diet, and gradually increase the new while
    decreasing the previous until the transition is complete.

What’s so great about Tender & True?

Here’s what our customers are saying!