Product available in 4 lb, 11 lb and 23 lb bags


We start with ocean-caught whitefish as the #1 ingredient. Our recipes are made with a precise blend of natural ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition.

  • #1 ingredient is ocean-caught whitefish

  • MSC certified sustainable seafood

  • 100% balanced nutrition, with added vitamins, minerals & other trace nutrients

  • No artificial preservatives, colors or flavors

  • No corn, wheat or soy recipe

  • Product prepared in the USA

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Certified Sustainable Ocean-Caught Whitefish

We guarantee that the natural ocean-caught whitefish contained in each and every Tender & True Premium Ocean Whitefish & Potato Recipe pet product has been certified sustainable seafood by the Marine Stewardship Council, a third-party organization. Their mission is to use their ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognizing and rewarding sustainable fishing practices, influencing the choices people make when buying seafood, and working with its partners to transform the seafood market to a sustainable basis.

Item Min/Max Percentage
Crude Protein Min 30%
Crude Fat Min 16%
Crude Fiber Max 3.75%
Moisture Max 10%

(Eicosapentaenoic Acid)
Min 0.45%

(Docosahexaenoic Acid)
Min  0.42%
Calcium Min  1.20%
Phosphorus Min  0.90%
Omega 6 Fatty Acids* Min  2.75%
Omega 3 Fatty Acids* Min  2.65%

Calorie Content (ME Calculated as Fed):
3,650 kcal/kg;365 kcal/cup

Whitefish, Whitefish meal, Tapioca starch, Dried potato, Canola oil (preserved with mixed tocopherols), Beet pulp, Flaxseed meal, Dried peas, Sesame oil, Dried yeast, Fish oil (preserved with mixed tocopherols), Monosodium phosphate, Calcium Carbonate, Lecithin, Salt, Natural flavors, Mixed tocopherols (preservative), Choline chloride, Dextrose, Potassium chloride, Taurine, Ascorbic acid, Vitamin E supplement, Zinc proteinate, Zinc sulfate, Manganous oxide, Manganese proteinate, Inositol, Ferrous sulfate, Niacin, Vitamin B12 supplement, Zinc oxide, Iron proteinate, Thiamine mononitrate, Biotin, Riboflavin supplement, Calcium pantothenate, Pyridoxine hydrochloride, Sodium selenite, Copper sulfate, Vitamin A supplement, Copper proteinate, Citric acid (preservative), Vitamin D3 supplement, Folic acid, Potassium iodide.

Tender & True Whitefish and Potato for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages excluding growth of large size dogs (70 lbs or more as an adult).

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

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