Ocean Whitefish and Potato Dry Dog Food

Product available in 4 lb, 11 lb and 23 lb bags

We start with ocean-caught whitefish as the #1 ingredient. Our recipes are made with a precise blend of natural ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition.

  • #1 Ingredient is Ocean-Caught Whitefish

  • MSC Certified Sustainable Seafood

  • 100% Balanced Nutrition, with Added Vitamins, Minerals and Other Trace Nutrients

  • No Artificial Preservatives, Colors or Flavors

  • No Corn, Wheat or Soy Recipe

  • Product Prepared in the USA

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Certified Sustainable Ocean-Caught Whitefish

We guarantee that the natural ocean-caught whitefish contained in each and every Tender & True Premium Ocean Whitefish & Potato Recipe pet product has been certified sustainable seafood by the Marine Stewardship Council, a third-party organization. Their mission is to use their ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognizing and rewarding sustainable fishing practices, influencing the choices people make when buying seafood, and working with its partners to transform the seafood market to a sustainable basis.


Whitefish, Chicken meal, Whitefish meal, Dried potato, Tapioca starch, Chicken fat (preserved with mixed tocopherols), Dried beet pulp, Flaxseed meal, Potato starch, Chicken liver digest meal, Chicken liver meal, Chicken liver, Salt, Choline chloride, Taurine, Potassium chloride, Ascorbic acid, Vitamin E supplement, Zinc proteinate, Zinc sulfate, Manganous oxide, Manganese proteinate, Inositol, Ferrous sulfate, Niacin, Vitamin B12 supplement, Zinc oxide, Iron proteinate, Thiamine mononitrate, Biotin, Riboflavin supplement, Calcium pantothenate, Pyridoxine hydrochloride, Sodium selenite, Copper sulfate, Vitamin A supplement, Copper proteinate, Citric acid (preservative), Vitamin D3 supplement, Folic acid, Potassium iodide.
Crude Protein Minimum 30.0%
 Crude Fat Minimum  17.0%
 Crude Fiber Maximum  3.25%
 Moisture Maximum 10.0%
 Calcium Minimum 1.25%
 Phosphorus Minimum 0.95%
 EPA (Eicosapentaenoic Acid) Minimum 0.20%
DHA (Docosahexaenoic Acid) Minimum 0.20%
Omega 6 Fatty Acids* Minimum 2.8%
Omega 3 Fatty Acids* Minimum 1.65%

* Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.

Calorie Content (ME Calculated as Fed): 3,750 kcal/kg; 375 kcal/cup

Nutrition Statement

Tender & True MSC Certified Ocean Whitefish & Potato Recipe Premium Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all stages of life. Except growth of large size dogs, 70 lbs or more as an adult.







 1/3 to 1-1/4

1/4 to 3/4

1/4 to 1/2


1-1/3 to 1-2/3

3/4 to 1-1/4

1/2 to 3/4


1-1/2 to 2

1 to 1-1/2

 3/4 to 1
21-25 2 to 2-1/4

1-1/3 to 1-7/8

1 to 1-1/2


 2-1/3 to 3-3/4

1-1/2 to 2-2/3

1-1/2 to 2


 3-7/8 to 5-1/4

2-1/2 to 3

2 to 2-1/2


5-1/3 to 6-1/2

3 to 5

 2-1/2 to 3-1/4



5-1/2 to 6-3/4

 3 to 4



6-1/2 to 7-3/4

 3-1/2 to 5

More Information

  • Feed pregnant dogs up to 50% more during the last 3 weeks of pregnancy.
  • Puppies less than 6 months old and lactating females require twice the amount of food as an adult dog and should be fed 3–4 times a day.
  • Puppies six months to a year should be fed twice daily.
  • Senior and overweight dogs may be fed a reduced amount, depending on dog’s weight and activity level.
  • Grain free diets may not be suitable for all dogs. If you have any dietary concerns, please consult your veterinarian.

FRESH WATER: Be sure to have a clean bowl of cool, fresh water available at all times.

Helpful Tips

  • Adjust feeding amounts as necessary to maintain
    optimal weight. If you are unsure, ask your veterinarian.
  • New to this food? Please transition your pet.
  • When changing to Tender & True Ocean Whitefish & Potato Recipe Dog Food, some dogs may do better by making a gradual transition over 7 to 10 days. Start with 25% of the new food mixed with 75% of the previous diet, and gradually increase the new while decreasing the previous until the transition is complete.

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