Product available in 4 lb, 11 lb and 23 lb bags


We start with wild-caught Alaskan salmon as the #1 ingredient. Our recipes are made with a precise blend of natural ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition.

  • #1 ingredient is wild-caught Alaskan salmon

  • MSC certified sustainable seafood

  • Limited ingredient diet – no poultry

  • Grain free recipe

  • 100% balanced nutrition, with added vitamins, minerals & other trace nutrients

  • No artificial preservatives, colors or flavors

  • No corn, wheat or soy recipe

  • Product prepared in the USA

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Certified Sustainable Wild-Caught Alaskan Salmon

We guarantee that the natural wild-caught salmon contained in each and every Tender & True Premium Salmon & Sweet Potato Recipe pet product has been certified sustainable seafood by the Marine Stewardship Council, a third-party organization. Their mission is to use their ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognizing and rewarding sustainable fishing practices, influencing the choices people make when buying seafood, and working with its partners to transform the seafood market to a sustainable basis.

Item Min/Max Percentage
Crude Protein Min 30%
Crude Fat Min 16%
Crude Fiber Max 3.75%
Moisture Max 10%

(Eicosapentaenoic Acid)
Min 0.50%

(Docosahexaenoic Acid)
Min  0.40%
Calcium Min  1.15%
Phosphorus Min  1%
Omega 6 Fatty Acids* Min  1.25%
Omega 3 Fatty Acids* Min  2.25%

Calorie Content (ME Calculated as Fed):
4,700 kcal/kg;470 kcal/cup

Salmon, Whitefish meal, Dried Sweet Potato, Tapioca starch, Dried potato, Pea flour, Flaxseed meal, Dried peas, Coconut oil, Dried beet pulp, Potato starch, Fish oil (preserved with mixed tocopherols), Potato flour, Canola oil, Natural flavors, Sodium phosphate, Lecithin, Mixed tocopherols with rosemary (preservatives), Choline chloride, Taurine, Potassium chloride, Salt, Ascorbic acid, Vitamin E supplement, Zinc proteinate, Zinc sulfate, Manganous oxide, Manganese proteinate, Inositol, Ferrous sulfate, Niacin, Vitamin B12 supplement, Zinc oxide, Iron proteinate, Thiamine mononitrate, Biotin, Riboflavin supplement, Calcium pantothenate, Pyridoxine hydrochloride, Sodium selenite, Copper sulfate, Vitamin A supplement, Copper proteinate, Citric acid (preservative), Vitamin D3 supplement, Folic acid, Potassium iodide.

Tender & True Salmon and Sweet Potato for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages excluding growth of large size dogs (70 lbs or more as an adult).

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

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