13.2 oz.


We start with ocean-caught whitefish as the #1 ingredient. Our recipes are made with a precise blend of natural ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition.

  • #1 ingredient is ocean-caught whitefish

  • MSC certified sustainable seafood

  • 100% balanced nutrition, with added vitamins, minerals & other trace nutrients

  • No artificial preservatives, colors or flavors

  • No corn, wheat or soy recipe

  • Product prepared in the USA

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Certified Sustainable Ocean-Caught Whitefish

We guarantee that the natural ocean-caught whitefish contained in each and every Tender & True Premium Ocean Whitefish & Potato Recipe pet product has been certified sustainable seafood by the Marine Stewardship Council, a third-party organization. Their mission is to use their ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognizing and rewarding sustainable fishing practices, influencing the choices people make when buying seafood, and working with its partners to transform the seafood market to a sustainable basis.

Item Min/Max Percentage
Crude Protein Min 8%
Crude Fat Min 3.8%
Crude Fiber Max 1.25%
Moisture Max 78%
Omega 6 Fatty Acids* Min  1%
Omega 3 Fatty Acids* Min  .5%

Calorie Content (ME Calculated as Fed):
940 kcal/kg; 147 kcal/can – 5.5 oz
940 kcal/kg; 352 kcal/can – 13.2 oz

Whitefish, Fish broth, Pea protein, Pea flour, Dried potatoes, Sunflower oil, Fish oil, Salt, Natural flavor, Agar-agar, Tricalcium phosphate, Sodium phosphate, Calcium carbonate, Magnesium proteinate, Taurine, dl-Methionine, Choline chloride, Potassium chloride, Zinc proteinate, Thiamine mononitrate, Iron proteinate, Niacin supplement, Vitamin E supplement, Copper proteinate, Vitamin A supplement, Sodium selenite, Calcium d-pantothenate, Pyridoxine hydrochloride, Riboflavin supplement, Biotin, Manganese proteinate, Vitamin B12 supplement, Folic acid.

Tender & True MSC Certified Whitefish and Potato Recipe Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all stages of life. Except growth of large size dogs, 70 lbs or more as an adult.

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

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