We want to hear from you. Tell us below how Tender & True has impacted your pet.

We rescued a 5-year-old bichon over a year ago, who was an extremely picky eater. I was struggling to get him to eat much, even when following his foster mom’s instructions. It was very frustrating. And having two other dogs, I didn’t like isolating him to wait to see if he would eat anything. Being older and in new surroundings, I really wanted to leave food available while he was acclimating. I was feeding the other two dogs Fromm. On one of my trips to my local pet store, Pups N Things, I was getting different samples of Fromm to try and the owner showed me a dog food he was starting to stock called Tender & True. After talking about the quality of the food and reading all the great things about it, I thought this would be worth shot. So I bought a bag. Wow, what a difference! All three dogs loved it, but most importantly my big lovable picky eater never hesitated and gobbled it right up. I couldn’t be happier and most important neither could the pups. I will never feed them any other brand again. Thank you for making such a great food and caring about our pets to make this an easy choice to offer them.

– Val P. – Orlando, Florida

My “son” Lucas has had a history of urinary issues the past few years. I did what the vet told me – and that was to feed him prescription food. I thought that the problem was being taken care of by the food. Needless to say, the food was causing more of a problem. I discovered this after catching a random urine sample, I have never seen anything so red and I couldn’t imagine how much pain he was in. The thought that he had been suffering all this time while showing no signs, it made me feel like a terrible mom. There was a time when you think that the vet knows best, but the reality is, that they do not. Their prescription food was filled with crap ingredients and they never told me that a cat with urinary problems should not eat dry food and I also discovered on my own that a moist diet is the key to treatment. After I expressed my concern about the food, they still wanted me to keep feeding that crap food to him. I just couldn’t. What I was looking for was a food that would be close to the diet of a cat living in the wild. Some ingredients just don’t belong in our pet’s food. Great news is that I took matters into my own hands and found that the Tender and True Canned Organic Chicken & Liver had the best ingredients. My son however was not as excited about his diet change. He fought me for days until I finally came up with a good mixture of the chicken & liver food with a tiny scoop of baby chicken food mixed in and some Forti-Flora sprinkled on top. So, almost a whole case through and his pee is clear and he just seems like a different cat, my daughter too. We are so happy.

-Maria W. -Struthers, Ohio

Our three dogs are very picky about their food, and we don’t like to feed them less than the best. We got a sample of your food and decided to buy two bags for them. We got the Organic Chicken & Liver (dry) and they love it! It has also helped one of them with gastrointestinal issues. We would recommend the product to all of our friends and family. Thank you for making something that we feel safe and happy to feed our furbabies!!!

-Jeff & Courtney H. – Omaha, NE

Sodi has been enjoying Tender & True Turkey for a year now. When I moved this past summer, I carried around the empty bag to all the pet stores, large and small, but couldn’t find this great brand anywhere. So it’s so easy and simple to just buy online. As an animal lover, I want to be sure that the animals that Sodi is eating have a good life. I was so happy to find out that there is GAP (Global Animal Partnership) certified catfood for Sodi to enjoy. Happy turkeys, happy Sodi!

-Shamirah – Brooklyn, NY

We are two rescue dogs that do so well on your grain-free line, and we love it! Our rescue mom just got her delivery the other day – so fast and easy to order online! We now eat better than our parents! Thanks for being into animal welfare. We hope that becomes a trend among all pet lovers like our parents.

-Otter, Goose and their Mom, Stef R,‎ – Wilmington, DE

I just placed an online order, and it went smoothly. I am so excited to be able to do this now. I cannot thank Tender & True enough. You have no idea the changes I have seen in my two cats. They are 17-year-old female siblings and with the Chicken and Liver food their overall disposition has changed for the good. They are more energetic and playful. Not to mention my two dogs – one of them is more energetic and playful. I blame the food. Thank you! Lifetime customers here!

-Christine D. – Boise, ID

I recently bought the Chicken and Liver Recipe dog food for our little poodle, Lilly. She used to wait until we finished eating and she knew there would be no more chance to retrieve dropped tidbits until she would eat her dog food. BUT NOW SHE LOVES HER DOG FOOD AND EATS IT AS SOON AS IT’S IN HER DISH. She even begs to eat before we eat now. Thank You!!!!!

-The Jacobsons – Racine, WI

I switched to you product today! My cat enjoys your Turkey & Liver dry food! Thank you for making cat food ORGANIC and for not using BHT or metabisulfites to “preserve” the food. I have looked all over for Organic food for my cats that did not contain those chemicals. Thank you for making the kibble small for all size of cats. My cats have gum issues and at times it’s very painful for them to chew larger kibble. I would have to switch to can food that they don’t like. Recently, all 5 of my cats were vomiting all day every day for 6 days. I needed to find a replacement. Thank goodness for Tender & True! Thank you for being out there so I could find an Organic cat food for my cats and thank you for caring enough to make this cat food!

-Jacki H – Show Low, Arizona

We just wanted to give Tender & True two paws up from our foster, Sophie.  Sophie’s 10-years-old and came to us on your Organic Chicken & Liver Recipe dry and canned dog foods. We love that it’s a grain-free, organic and has great ingredients.  But even more, we love how healthy Sophie is.  At her vet check, the doctor said that if she didn’t know Sophie’s age, she would think she was five.  She has bright, clear eyes, great energy (even does zoomies at night), her coat is full, she’s happy and she loves mealtime.  When adopted we’ll  recommend that her forever family continue feeding her Tender & True.

-Susan L. – American Maltese Association Rescue

My experience with Tender and True pet food has been excellent.

Zeus-Zoo has been on Tender and True for well over a year now, he has tried all their recipes since he gets bored with the same flavor all the time he really likes the fact that we can keep five flavors in rotation. We found out he has a favorite. He LOVES the whitefish and potato recipe!

Kibble size is perfect for my little guy and his small mouth.

We switched to this brand and haven’t looked back. I trust that my furbaby is getting the best nutrition. Since we switched brands to Tender and True I have noticed he’s got a lot more energy, he wants to play and run a lot more often and his fur is nice and bright, and healthy. I am very pleased with Tender and True and highly recommend it. Tender and True is high quality pet food and according to Zeus-Zoo is DELICIOUS as well.

-April M. – Omaha, NE

I’m sure if my dog, Greta, and cat, Grimalkin,  could talk they would tell you how much they love their Tender and True food is because it is yummy.

However, the reason I love Tender and True Organic pet food is because it is everything I was looking for in a pet food.  It isn’t just that the food is delicious and my kids eat it without any fussing, but it is the overall transformation of their health that has me a True believer.

When I got Greta, she was 8 months old and came with a bag of food.  I fed her the said food and soon noticed that she had constant diarrhea.  I thought maybe it was stress from adjusting to a new home, however, it did not subside, and I took her to the vet. Along with the diarrhea she had dull dry skin, hives, bumps in her ears and on her paws and smelled all the time.  The vet suspected it was her food, so we gave her medication to clear everything up and switched her food.  However, every food I tried, had the same effect on her.  I tried them ALL too, grain free, sensitive stomach foods, sensitive skin foods, and even did raw diet. Still, no results.  So, at this time, I was at my wits end and was told she wouldhave to be on medication all the time.   Then a friend told me about Tender and True Organic pet food.  I figured why not, and started Greta on Tender and True.

Wow, the transformation was instant. Greta wanted to eat the food and enjoyed eating her food. (In  fact, Greta enjoys her food so much she started placing a mouthful of her food on her feeder to share with her kitty-brother,  Grimalkin, which he loves.)  The next day I was waiting for the diarrhea to start, but to my surprise,  there wasn’t any.  Soon, I also noticed Greta wasn’t scratching herself raw or biting at her paws. I am constantly getting comments about her coat being so shiny and soft and she doesn’t shed like she used to.  Her eyes are clearer and bright and she has so much more energy now.  The biggest plus is that Greta does NOT have to be on medication.

I thought, while I’m feeding Greta Tender and True food,  I may as well feed it for Grimalkin too. He really didn’t have any health issues, however,  after Tender and True Organic cat food,  he has transformed as well.  He has beautiful green eyes that literally shine now, his coat is soft, shiny and luxurious  and he doesn’t  shed like he used to either.  

I would be remiss if I didn’t say Tender and True foods are made with antibiotic free ingredients and they are part of the Animal Global Partnership too.  Both things that are very important to me, knowing where my kid’s food comes from and how it is processed gives me piece of mind.

Thank you Tender and True for giving me the satisfaction of knowing I am feeding my kids the best product out there.

-Christie – Blairsville, PA

My sweet Goldendoodle, Robby, suffered several health issues last summer (ruptured disk leading to upper body paralysis, loss of most of his muscle mass, obstruction surgery from ingesting a large piece of towel while paralyzed, aspiration pneumonia and a severe bladder infection due to his catheter) and had 2 major surgeries and 4 critical care hospitalizations; all of this took place in one month! He went from 45lbs to 30lbs in that month and was left unable to walk (or really move his legs and head) due to the loss of muscle. The vet advised me to put him on a very healthy food that was highly digestible due to him having his digestive system sutured up. He HAD to gain weight therefore I was feeding him 6-8 times per day. I looked high and low for the perfect food and settled on Tender and True. I liked that there were no artificial additives and felt that he would be getting a quality food that I was able to afford to feed him 6-8 times per day. Prior to buying Tender and True, Robby wasn’t interested in eating anything. I started offering him the canned Turkey and Liver and he ate it right up. I kept him on Tender and True canned food for several weeks as we worked on him being able to walk again and we started physical therapy shortly after, where he regained his strength and muscle – When I told them what I was feeding him, they agreed that my choice of food was perfect for him as his body began to gain back healthy weight and the muscle mass began to return with this healthy food and the exercises we were doing! The doctor recommended I start to add kibble back into his diet and I was honestly scared because he had had such major surgery and his stomach, duodenum and intestines had been literally sutured back together! The dry food idea scared me but I decided to try him on Tender and True Turkey and Liver. Not only did he love it, the pieces were small enough for me to feel comfortable with him eating dry food. Now, almost 7 months later, he is still eating both the canned and dry Tender and True and we’ve discovered that he loves the Whitefish and Potato as well! That’s his current obsession! He gets so excited when I give him his meals and I know that I am giving him a high quality food made by a company that I can trust. I even feed the same kibble to my chihuahuas now! I am proud to say that Robby is now back to his original weight of 45lbs! The folks at Tender and True are absolutely wonderful, care about my sweet boy and have gained a customer for life! Thank you Tender and True for making a food that helped me get my baby back to good health and ensuring that he will stay that way!

-Christy – Lake Ariel, PA

I started feeding my 2yr old cat, Gwen, your Ocean Whitefish and Potato dry food recipe a few months ago, and I have seen such changes in her since!  After I adopted her from the shelter I wanted to find some better quality food to switch her to, so I tried your brand.  Since we changed over she is more active, her long haired coat is softer, and she walks around meowing when her bowl runs out (something she never did on her cheap food).  Gwen is a much healthier, happier cat for it and I look forward to trying the Organic Turkey and Liver canned food recipe next!

-Kate G. – Charlotte, NC
When we rescued our pup, Bodhi as an 8 week old pup, we knew how important it was to give him the best quality nutrition from the start. We are thrilled to find that Tender & True chicken & liver kibble is not only grain free and organic, but in fact, Step 3 Certified by the Global Animal Partnership. Wow! Our Bodhi is growing strong, and he BEGS for his Tender & True kibble at mealtimes. Thank you, Tender & True for making such a highly quality product that our puppy absolutely adores!
-Grace – Orange County, CA
I am writing preemptively to urge you NOT TO FOLLOW THE FAD OF GOING GRAIN FREE & change your wonderful chicken & brown rice formula for cats. The first chicken & brown rice formula I gave my cat was Organix because it was the only kibble that used organic chicken & rice. They went grain free & substituted peas. My poor cat’s tummy got bloated & hard. Had I not been massaging her abdomen I wouldn’t have known since she exhibited no other symptoms. I wonder how many cats are suffering out there unable to digest fruits and vegetables they were never meant to eat. I worked with the manager of our local family owned pet store chain, Centinela Pet & Feed, and found another chicken and rice formula by Holistic Select. My cat’s abdomen returned to a healthy normal. Then they went grain free! There was no other formula they carried that didn’t add fruits and vegetables. except pure protein kibble. I tried Instinct but that formula was too rich and my cat just threw it up. Tried the freeze dried protein food that needed to be reconstituted but my cat wouldn’t eat it. THEN I FOUND YOU at Whole Foods. My cat loves your chicken and brown rice recipe cat food and so does her tummy. So, once again, I am importing you not to change your formula. you have a customer for life!
-Sally – Venice, CA

My kitty Meeka, is a Siamese Mix and she meows for joy every time she sees me opening a can of Tender and True. For a year and a half now, I’ve been feeding it to her and she never has any digestion issues; as well as never getting tired of it’s flavor. Tender and True has certainly been a one of Meeka’s favorites.

-Christine P. – Torrance, CA

We have mostly senior cats…they are doing so much better on this food! This is the best organic food out there on the market! Our kitties are thriving on the canned organic and organic dry food. Thank you Tender and True Pet Food for making such a great product! We’d like to try your dog food next! Our 90lb “cat” has broken into the food and gobbled it up, so she must like it too!

-Sheri – Madison, OH

I have an 11 year old dog Duke that loved the samples of food! So I ordered a 20 lb bag of Turkey and Liver and it came in today and they couldn’t wait for me to open the bag! I gave Piper some in her bowl and she ate it all. She never finishes her food in one sitting but she did with your dog food. Duke loved his also and ate it all! Once again thanks for letting us try this first and for making such great food for our furbabies! 


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