Testimonials

We Love positive feedback about our brand!!!

Here’s what our customers are saying!

  • We rescued a 5-year-old bichon over a year ago, who was an extremely picky eater. I was struggling to get him to eat much, even when following his foster mom’s instructions. It was very frustrating. And having two other dogs, I didn’t like isolating him to wait to see if he would eat anything. Being older and in new surroundings, I really wanted to leave food available while he was acclimating. I was feeding the other two dogs Fromm. On one of my trips to my local pet store, Pups N Things, I was getting different samples of Fromm to try and the owner showed me a dog food he was starting to stock called Tender & True. After talking about the quality of the food and reading all the great things about it, I thought this would be worth shot. So I bought a bag. Wow, what a difference! All three dogs loved it, but most importantly my big lovable picky eater never hesitated and gobbled it right up. I couldn’t be happier and most important neither could the pups. I will never feed them any other brand again. Thank you for making such a great food and caring about our pets to make this an easy choice to offer them.
    Val P. - Orlando, Florida
    pet
  • My "son" Lucas has had a history of urinary issues the past few years. I did what the vet told me – and that was to feed him prescription food. I thought that the problem was being taken care of by the food. Needless to say, the food was causing more of a problem. I discovered this after catching a random urine sample, I have never seen anything so red and I couldn’t imagine how much pain he was in. The thought that he had been suffering all this time while showing no signs, it made me feel like a terrible mom. There was a time when you think that the vet knows best, but the reality is, that they do not. Their prescription food was filled with crap ingredients and they never told me that a cat with urinary problems should not eat dry food and I also discovered on my own that a moist diet is the key to treatment. After I expressed my concern about the food, they still wanted me to keep feeding that crap food to him. I just couldn’t. What I was looking for was a food that would be close to the diet of a cat living in the wild. Some ingredients just don’t belong in our pet’s food. Great news is that I took matters into my own hands and found that the Tender and True Canned Organic Chicken & Liver had the best ingredients. My son however was not as excited about his diet change. He fought me for days until I finally came up with a good mixture of the chicken & liver food with a tiny scoop of baby chicken food mixed in and some Forti-Flora sprinkled on top. So, almost a whole case through and his pee is clear and he just seems like a different cat, my daughter too. We are so happy.
    Maria W. -Struthers, Ohio
    pet
  • Our three dogs are very picky about their food, and we don’t like to feed them less than the best. We got a sample of your food and decided to buy two bags for them. We got the Organic Chicken & Liver (dry) and they love it! It has also helped one of them with gastrointestinal issues. We would recommend the product to all of our friends and family. Thank you for making something that we feel safe and happy to feed our furbabies!!!
    Jeff & Courtney H. - Omaha, NE
    pet
  • Sodi has been enjoying Tender & True Turkey for a year now. When I moved this past summer, I carried around the empty bag to all the pet stores, large and small, but couldn’t find this great brand anywhere. So it’s so easy and simple to just buy online. As an animal lover, I want to be sure that the animals that Sodi is eating have a good life. I was so happy to find out that there is GAP (Global Animal Partnership) certified catfood for Sodi to enjoy. Happy turkeys, happy Sodi!
    Shamirah - Brooklyn, NY
    pet
  • We are two rescue dogs that do so well on your grain-free line, and we love it! Our rescue mom just got her delivery the other day – so fast and easy to order online! We now eat better than our parents! Thanks for being into animal welfare. We hope that becomes a trend among all pet lovers like our parents.
    Otter, Goose and their Mom, Stef R,‎ - Wilmington, DE
    pet
  • I just placed an online order, and it went smoothly. I am so excited to be able to do this now. I cannot thank Tender & True enough. You have no idea the changes I have seen in my two cats. They are 17-year-old female siblings and with the Chicken and Liver food their overall disposition has changed for the good. They are more energetic and playful. Not to mention my two dogs – one of them is more energetic and playful. I blame the food. Thank you! Lifetime customers here!
    Christine D. - Boise, ID
  • I recently bought the Chicken and Liver Recipe dog food for our little poodle, Lilly. She used to wait until we finished eating and she knew there would be no more chance to retrieve dropped tidbits until she would eat her dog food. BUT NOW SHE LOVES HER DOG FOOD AND EATS IT AS SOON AS IT’S IN HER DISH. She even begs to eat before we eat now. Thank You!!!!!
    The Jacobsons - Racine, WI
    pet
  • I switched to you product today! My cat enjoys your Turkey & Liver dry food! Thank you for making cat food ORGANIC and for not using BHT or metabisulfites to "preserve" the food. I have looked all over for Organic food for my cats that did not contain those chemicals. Thank you for making the kibble small for all size of cats. My cats have gum issues and at times it's very painful for them to chew larger kibble. I would have to switch to can food that they don't like. Recently, all 5 of my cats were vomiting all day every day for 6 days. I needed to find a replacement. Thank goodness for Tender & True! Thank you for being out there so I could find an Organic cat food for my cats and thank you for caring enough to make this cat food!
    Jacki H - Show Low, Arizona
  • We just wanted to give Tender & True two paws up from our foster, Sophie.  Sophie’s 10-years-old and came to us on your Organic Chicken & Liver Recipe dry and canned dog foods. We love that it’s a grain-free, organic and has great ingredients.  But even more, we love how healthy Sophie is.  At her vet check, the doctor said that if she didn’t know Sophie’s age, she would think she was five.  She has bright, clear eyes, great energy (even does zoomies at night), her coat is full, she’s happy and she loves mealtime.  When adopted we’ll  recommend that her forever family continue feeding her Tender & True.

    Susan L. - American Maltese Association Rescue
    pet
  • My experience with Tender and True pet food has been excellent.

    Zeus-Zoo has been on Tender and True for well over a year now, he has tried all their recipes since he gets bored with the same flavor all the time he really likes the fact that we can keep five flavors in rotation. We found out he has a favorite. He LOVES the whitefish and potato recipe!

    Kibble size is perfect for my little guy and his small mouth.

    We switched to this brand and haven't looked back. I trust that my furbaby is getting the best nutrition. Since we switched brands to Tender and True I have noticed he’s got a lot more energy, he wants to play and run a lot more often and his fur is nice and bright, and healthy. I am very pleased with Tender and True and highly recommend it. Tender and True is high quality pet food and according to Zeus-Zoo is DELICIOUS as well.

    April M. - Omaha, NE
    pet

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Organic Chicken & Liver DryChicken & Brown Rice DryTurkey & Brown Rice DryOcean Whitefish & Potato Dry

Canned Organic Chicken & LiverCanned Chicken & Brown RiceCanned Turkey & Brown RiceCanned Ocean Whitefish & Potato

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