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Cat pawing bag of sustainable wild-caught salmon treats. Find your cat's purrfect recipe - USDA organic, MSC, and Animal Welfare Certified logos.
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PIONEERING BETTER FOOD

We know you demand the best ingredients for your pets and expect unconditional care for our environment. So back in 2014 we changed things forever, pioneering the first USDA certified organic pet food available. We followed that with the first GAP humanely raised and MSC sustainably fished certifications. Today we continue blazing a trail of firsts, setting new standards of quality, excellence and care.

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Independently Owned in the Midwest

At Tender & True, we’re always looking to the future. A future of sustainability, responsibility, and unparalleled quality. It’s easy to feed your pets a better diet. Better for them. Better for the environment. Better for you. It’s Tender & True. Certifiably Better.

All three dogs loved it, but most importantly my big lovable picky eater never hesitated and gobbled it right up. I couldn’t be happier and most important neither could the pups. I will never feed them any other brand again.

Val P. – Orlando, Florida

As an animal lover, I want to be sure that the animals that Sodi is eating have a good life. I was so happy to find out that there is GAP (Global Animal Partnership) certified catfood for Sodi to enjoy. Happy turkeys, happy Sodi!

Shamirah – Brooklyn, NY

Sophie’s 10-years-old and came to us on your Organic Chicken & Liver Recipe dry and canned dog foods. We love that it’s a grain-free, organic and has great ingredients. But even more, we love how healthy Sophie is.

Susan L. – American Maltese Association Rescue