HomepageTender & True2020-06-02T22:27:32+00:00
In 2014, Tender & True pioneered the first USDA certified organic and humanely raised pet food. We believe that all animals deserve the very best, including farm animals and ocean life.
With 95% organically sourced ingredients, we were the first pet food on the market with a full line of organic certified products.
Tender & True is a partner of the Global Animal Partnership (GAP), which ensures the welfare of the animals that go into our food.
From our farms to your pet’s bowl, our certified, premium ingredients are sustainable and organic.
We only use fish that are caught by certified sustainable fisheries in our foods. Good for your pets, good for the oceans.
As an animal lover, I want to be sure that the animals that Sodi is eating have a good life. I was so happy to find out that there is GAP (Global Animal Partnership) certified catfood for Sodi to enjoy. Happy turkeys, happy Sodi!
Shamirah - Brooklyn, NY
We are two rescue dogs that do so well on your grain-free line, and we love it! Our rescue mom just got her delivery the other day – so fast and easy to order online! We now eat better than our parents! Thanks for being into animal welfare. We hope that becomes a trend among all pet lovers like our parents.
Otter, Goose and their Mom, Stef R, - Wilmington, DE
My kitty Meeka, is a Siamese Mix and she meows for joy every time she sees me opening a can of Tender and True. For a year and a half now, I've been feeding it to her and she never has any digestion issues; as well as never getting tired of it's flavor. Tender and True has certainly been a one of Meeka's favorites.
Christine P. - Torrance, CA
We switched to this brand and haven't looked back. I trust that my furbaby is getting the best nutrition. Since we switched brands to Tender and True I have noticed he’s got a lot more energy, he wants to play and run a lot more often and his fur is nice and bright, and healthy. I am very pleased with Tender and True and highly recommend it.
April M. - Omaha, NE